5 Reasons Why Settling for Email Marketing That's 'Good Enough' Could Actually Harm Your Business: It's Time to Go Beyond the Basics
January 11th, 2023 | BY SCOTT MOLCHAN
You’ve heard it over and over – email marketing is an essential part of any business. If you’re not doing it now, or only occasionally, it’s time to ramp up your efforts. But did you know that implementing email marketing the wrong way could actually hurt your business instead of helping it?
Despite the many marketing channels available today, businesses rely on email marketing to engage customers in a personal way. It’s still the best channel to reach people and offer them value.