You’ve heard it over and over – email marketing is an essential part of any business. If you’re not doing it now, or only occasionally, it’s time to ramp up your efforts. But did you know that implementing email marketing the wrong way could actually hurt your business instead of helping it? 

Despite the many marketing channels available today, businesses rely on email marketing to engage customers in a personal way. It’s still the best channel to reach people and offer them value. 

How do you feel when confronted by a combative customer expressing displeasure with your products and services? For most of us, it’s not a walk in the park. 

We naturally feel tension and this makes it hard not to escalate the situation. But escalation will only make it worse. To handle difficult customers well, you need to be calm and steady, so you can employ the right skills and find the right solution. Here are some ways to stay calm when dealing with a difficult customer. 

How is your customer service? If you haven't assessed it recently, its time to start. Customer service can have a major effect on your business.  If it's good, you'll sell more and retain customers.  If its lacking, it will be hard to grow your business and achieve your goals. Here are the top 5 reasons you should periodically review and improve customer service.

When I was young, my father always took me to help with his landscaping business. Like any landscaper's son, my dad will teach me how to do his work and show me everything from working on the field to running a successful landscaping business. 

Oftentimes, while we are on the truck, my dad will stop by and chat with people. It amazes me that it seems that wherever we go, there is someone who knows him. And even if he doesn't know someone, he will still talk with them. He loves talking to strangers.

Have you ever had a customer ask if you could lower your price?  And out of fear, you decided to lower it and end up losing money?  

Confidence and competence are two different things. I'm sure you know somebody who is very confident in their skills but is not really competent when it comes to delivering the said skills.

You can be as confident as you want, but if you are not really competent at what you do, it will be easy to see if the work you did is garbage. It also goes to the business side of managing a landscaping business. You may have done a great job completing various landscaping projects but are still struggling to manage the business.

Do you have a website for your landscaping company? If you don’t it’s probably time you should consider getting one professionally made. These 3 tips are simple strategies you or your web developer can implement. If you do have a website for your landscaping company then you’re probably looking for effective ways to squeeze out every last possible lead that you can from your visitors. These 3 tips will help you too!

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Most of you all, even if you're never formally stated it or written it down, probably have a next-level business goal.   Business owners are typically always looking to improve in some way or another...

For the sake of this blog post, I  want you to think of your goal in terms of revenue.  Everyone knows what revenue is and it is easy to conceptualize.

I know that that might not always be your goal, but since that is easy to picture that’s what we will use for this conversation.

We all know that you need to create systems and procedures in your business. You may even have heard us talk about them on this podcast. 

Systems and procedures not only allow you to stay on track, but they also allow you to focus on more tasks because your employees can keep working on jobs and know what to do without you being there.  

Today we are going to talk about the importance of an Estimating System.

Running a landscaping business is not easy. With so many things going on, there are higher chances of having a miscommunication with your customer and your employees.

Do you want your days to run smoother?

If you want your landscaping business to be organized and have everyone understand your instructions and expectations, this article is for you.

Powerful testimonials give you credibility and sell your services for you! They boost your credibility so potential clients become eager to work with you.

But you don’t want to just accumulate a bunch of boring, run-of-the-mill, snooze-inducing testimonials. You know what I’m talking about...

We’re asking the question – Who knows you?  We’ve all heard the saying “it’s not what you know, it’s who you know”  I recently heard “It’s not what you know, it’s not who you know, it’s who knows you”  Woah, mind blown! I’ve never heard that one before. That takes it to a whole new level! I had to think about this one for a minute.

What does that mean to landscapers…